Cause Marketing

Engage Your Business or Organization to Support the Red Cross

Thank you for thinking of the American Red Cross.

An average of 90 cents of every dollar the American Red Cross spends is invested in delivering care and comfort to those in need. Everything we do depends on the needs of the people that we serve.

Your support will help us continue to serve those in need.

Thank You to Our Current Partners

The Wawa Foundation

Thanks to our long-term partner, The Wawa Foundation, for collecting customer donations at all Wawa locations from February 21st through April 10th.

We're grateful to all of the companies that create opportunities for the public to donate, purchase products and/or support programs that benefit Red Cross disaster relief and other important services, across the country and around the world.

Here are some of the innovative programs happening today.

In-store and Online Promotions

Reward and Loyalty Points Programs

How You Can Partner with the American Red Cross

Ready to get started? Learn more about partnership opportunities with the Red Cross and apply online!

Sponsor a Program or Create a Marketing Campaign

Collect Donations from Your Customers

Raise Funds for the Red Cross Through Product Sales

Create a Local Community Fundraiser

Create an Online Fundraiser

Thanks to generous gifts from donors like you, together we make a difference!

More than 24,000 people are assisted by the American Red Cross each day

We respond to an average of more than 60,000 disasters every year

In 2020, we served more than 900,000 meals and snacks with our partners

In 2020, we provided more than 207,200 overnight shelter and hotel stays nationwide

13,000 times a day, a person receives lifesaving Red
Cross training

Realize the Power of the Red Cross Brand

Companies know they can do well by doing good. A public partnership with the Red Cross can deliver brandlift and stakeholder loyalty. See how other companies are supporting Red Cross through their business.

Partnership Requirements

The Red Cross is proud to meet all 20 standards of BBB Wise Giving Alliance Standards for Charity Accountability. We require that our partnerships adhere to these standards.
Fundraising activities that support the Red Cross mission and strategic initiatives will be considered. Please understand that the Red Cross cannot approve requests that promote the sale of alcohol, tobacco, cannabis, gambling, firearms, adult or pornographic materials, or any items that could be considered, by the ordinary person, to be inconsistent with our humanitarian mission or the fundamental principles of the Red Cross.
The American Red Cross name and/or logo can be used only with express permission.
To partner with the American Red Cross you must agree to the terms and conditions.